Tuesday, November 30th, 2021 | The organization of the Santiago 2023 Pan American and Parapan American Games received the award for Best New Brand in the “Best Branding Awards”, an event that acknowledges the national marketing actions, and that replaced the traditional “Great Brands Hall of Fame” contest
The Corporation’s Marketing and Commercial director, Juan Carlos Chamy attended the award ceremony, held in the Espacio Riesco event center, along with the B20 agency’s executives who created the image, Luis Hernán Bustos and Cecilia Cifuentes, and who received the awards from Camila Ríos, Public Relations Manager of falabella.com
“We are happy, receiving this award acknowledges the effort and work we have been doing and gives us strength to continue making progress towards excellence to have a top-level Games for the athletes, tourists and the general audience” said Chamy.
This contest that acknowledges brands is hosted by the Grupo Valora, and had a jury of over 70 executives and brand managers from several companies and agencies in the country, who highlighted the plans and activities of brands such as Nestlé, Polpaico, Banco Santander, among others.
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